Natural capitalism and the possibility of a new industrial system are based on a new approach and on a values system that differs from that of conventional capitalism. The business world is changing, and the model currently being used to create well-being cannot be applied indefinitely. Natural capitalism provides a guide and framework for action for future businesses to make a profit from their environmental and social responsibility.
Its core assumptions are:
- Our environment is not a minor production factor, but rather a whole that contains, supplies and sustains the entire economy.
- The factor limiting future economic development will be the availability and functionality of natural capital and, particularly, of the services sustaining life. These are irreplaceable but do not currently have a market price.
- Poorly-designed and conceived business systems, population growth and current consumer habits are the main causes of the loss of natural capital.
- Economic and environmental sustainability depend upon the rebalancing of global inequality in income and material well-being.
- Future economic development needs improved, democratic production and distribution systems that are based on a market economy in which all forms of capital –human, manufactured, financial, natural, etc.– are properly valued.
- The best long-term environment for trade is that of democratic government systems based on the needs of people, not of businesses.
Our company is chiefly inspired by three concepts that have provided the catalyst for our spiritual quest and established a proper conceptual framework for embarking upon a new model, in which industry is designed to celebrate interdependence with other living systems, transforming the production and consumption of goods into a regenerative force.
The sources of our inspiration are:
- Cradle to cradle
- Natural capitalism
- Biomimecry
Urbanism & building
Waste=food
Education on the field
