"Cradle to cradle" is a concept that was created, separately, by the Swiss industrial analyst Walter Sathel, on the one hand, and by the American architect William McDonough and the German chemist Michael Braungart on the other.
The "cradle to cradle" concept is a revolutionary approach to redesigning mankind's industrial system based on the conviction that careful design at the initial stages of any project, inspired by the regenerative, healthy productivity of natural models is capable of creating an industry that sustains and provides a balance between the social, environmental and economic aspects inherent in any human activity.
The goal is to achieve maximum value (social, environmental and economic) through intelligent design.
Its principles are:
- Waste is always a resource
- Use of solar energy
- Celebration of diversity
- Eco-effectiveness: follow nature's design principles
Our company is chiefly inspired by three concepts that have provided the catalyst for our spiritual quest and established a proper conceptual framework for embarking upon a new model, in which industry is designed to celebrate interdependence with other living systems, transforming the production and consumption of goods into a regenerative force.
The sources of our inspiration are:
- Cradle to cradle
- Natural capitalism
- Biomimecry
Urbanism & building
Waste=food
Education on the field
