The concept of industrial ecology is extremely board in scope. It is applicable to any form of human activity, from a building to a farm. Despite this broadness of scope, in this case we are referring to those production and manufacturing activities (goods and services) that affect any industrial sector, from a chemical factory to a livestock concern.

Our goal is to design and develop industrial processes (raw material >> process >> finished product >> availability) that do not create waste and that minimise energy and material intensity. Putting into practice the theory of closed cycles should allow us to do this for businesses, for nature and for society at large.

Once again, nature provides the inspiration for technological innovation. We believe there is a large range of possibilities for reducing costs, at all levels (for both businesses and nature). Traditionally, industry, influenced by the parameters of economic productivity, has been more reactive in terms of energy and material efficiency than other areas of activity. Nevertheless, the cradle to cradle paradigm proposes a new industrial revolution that encourages eco-effectiveness rather than eco-efficiency.

We believe that good design is not only something that works and is adaptable, but also something that does not cause any type of negative environmental impact. This does not mean that we need to return to the stone age in the fields of the materials industry and food production, but rather that we must place our technological capacity at the service of mankind, rather than vice-versa.

We have never has so many resources to do so, and never has the biophysical situation had fewer planetary reserves.